Design Thinking – Legite Website
The main objective of my design was to deliver a clear, memorable message while minimizing cognitive load for users. Since crypto tax is already a complex subject, the website needed to feel simple, trustworthy, and easy to navigate.
1. Problem Understanding
Crypto tax filing is complex, with constantly changing regulations and high risk of errors. The main challenge was to create a website that communicates trust, simplifies the process, and guides users toward expert help.
2. Design Goals
The main objective of my design was to deliver a clear, memorable message while minimizing cognitive load for users. Since crypto tax is already a complex subject, the website needed to feel simple, trustworthy, and easy to navigate.
1. Problem Understanding
Crypto tax filing is complex, with constantly changing regulations and high risk of errors. The main challenge was to create a website that communicates trust, simplifies the process, and guides users toward expert help.
2. Design Goals
Clarity – Make the core message “Crypto Taxes, Made Simple” immediately visible.
Trust-building – Showcase credentials, testimonials, and secure processes.
User Journey – Guide users smoothly from awareness → education → action (booking a call).
Modern Visual Appeal – Use a professional, fintech-inspired aesthetic to match the crypto industry.
3. Visual Design Decisions
Color Palette – Dark background with vibrant gradient accents for contrast, inspired by modern fintech branding.
Typography – Bold headlines for clarity, paired with readable body text.
Imagery & Shapes – Geometric patterns and iconography to reflect technology and precision.
Hierarchy – Clear sectioning (problem → solution → trust → testimonials → CTA) to reduce cognitive load.
4. Layout Flow
Hero Section – Strong headline, CTA button (“Book a Free Call”) to capture attention.
Problem & Solution – Clear explanation of challenges and how Legite solves them.
Trust Builders – Logos of trusted partners, testimonials, and expert highlights.
How It Works – Step-by-step process for simplicity.
Call to Action – Reinforced CTA to encourage conversions.
Footer – About Us, quick links, and policies for completeness.
5. Outcome
The final design delivers a simple, trustworthy, and professional experience that reduces user hesitation, builds credibility, and drives users toward the primary goal: booking a call with a crypto tax expert.
